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Why Now

The energy landscape in Europe is shifting fast – and large venues are under pressure on multiple fronts.

Energy costs remain volatile, and peak charges during events or seasonal demand are eroding margins. Across many regions, public and private utilities are rethinking how energy is distributed and priced. For venues with high loads and unpredictable use patterns, this creates financial risk and operational complexity. At the same time, expectations around sustainability have changed. Sponsors, leagues, public authorities, and even fans now expect venues to show measurable progress.

Meanwhile, the digital demands on modern venues are growing. From streaming and security to ticketing, WiFi, and smart facility management, the energy load is no longer just about lighting and HVAC. It’s about powering a full, integrated experience – and ensuring resilience when it matters most.

This convergence of energy, technology, and ESG is creating a new reality:

  • Venues must adapt – or be left behind.
  • Energy can no longer be treated as a background cost.
  • Digital infrastructure is no longer optional.

The Green Alliance offers a practical, forward-thinking model that addresses energy, emissions, and digital readiness – all at once. It’s designed for venues that want to act, not wait. For owners who want to modernize. And for communities that expect more from the spaces they gather in.

This is not just the right time. It’s the only time.